If you’ve been in digital marketing long enough, you’ve probably heard of Mailchimp. It’s one of the most popular email marketing platforms globally, used by small businesses, freelancers, and large enterprises alike. But as someone who’s worked with clients across industries for over a decade, I can confidently say—Mailchimp isn’t always the best fit for everyone.
Whether it’s due to pricing, limited automation, or integration issues, many users are now exploring alternatives. In this blog post, I’ll walk you through some of the best Mailchimp competitors in 2025—tools that offer better value, functionality, or flexibility depending on your unique business needs.
📌 Want to see how a top Indian brand uses data and marketing tools to scale operations rapidly? Check out our Blinkit business strategy breakdown for a real-world example.
Why Look for Mailchimp Alternatives?
Before diving into the alternatives, let’s understand why you might want to consider other options.
Pricing Constraints
Mailchimp’s pricing can escalate quickly as your subscriber list grows. For startups or solopreneurs, that can be a dealbreaker.Limited Automation for Lower Tiers
Advanced automation features are locked behind higher-tier plans, making it less attractive for small teams.Deliverability Issues
While generally good, Mailchimp’s deliverability isn’t always top-tier. Several competitors have recently outperformed it in inbox placement rates.Clunky Interface
Many users find Mailchimp’s UI dated and not very intuitive, especially for new marketers.
7 Best Mailchimp Competitors to Try in 2025
Here are the top alternatives to Mailchimp that I’ve either personally used or recommended to clients.
1. ConvertKit – Best for Creators & Bloggers
Ideal for: Content creators, bloggers, coaches, and course creators.
ConvertKit is built with creators in mind. Its clean UI, simple automation workflows, and excellent tagging system make it ideal for personal brands.
Pros:
Powerful automation
Intuitive interface
Great for segmentation
Landing page builder included
Cons:
Limited design templates
Slightly higher pricing for new users
Indian context tip: If you’re a YouTuber or educator selling digital products in India, ConvertKit integrates smoothly with tools like Teachable and Gumroad.
2. Moosend – Affordable and Feature-Rich
Ideal for: Budget-conscious marketers and SMEs.
Moosend is gaining attention for offering advanced automation and detailed analytics at a fraction of the cost.
Pros:
Excellent automation builder
Real-time analytics
Free trial available
Cons:
Fewer integrations compared to Mailchimp
Basic template designs
SEO bonus: Moosend offers built-in tools for list segmentation that help improve email deliverability, a critical factor for long-term success.
3. Brevo (formerly Sendinblue) – Great for Multi-Channel Marketing
Ideal for: Businesses that need SMS + email + chat support.
Brevo is a powerful all-in-one platform that includes email marketing, SMS marketing, and CRM capabilities.
Pros:
Pay-as-you-go pricing
SMS, email, and chat in one platform
Great for transactional emails
Cons:
Slightly complex interface
Limited third-party templates
Made for India: Brevo’s SMS and WhatsApp integration is ideal for Indian e-commerce brands and local businesses.
🛒 Speaking of hyperlocal e-commerce, check out how Blinkit leverages real-time tech and marketing strategies to deliver in 10 minutes across India.
4. MailerLite – Minimalist and Effective
Ideal for: Beginners and solopreneurs.
If you’re looking for simplicity with power under the hood, MailerLite is a fantastic option. It’s especially good for startups that want clean design and good automation without paying a bomb.
Pros:
Clean UI
Drag-and-drop editor
Excellent value for money
Cons:
Limited native integrations
Approval process may be slow
Pro tip: Use MailerLite’s automation + pop-up tools to grow your email list quickly in any niche—from food blogging to real estate.
5. ActiveCampaign – Best for Advanced Automation
Ideal for: Mid-sized to large businesses, B2B marketers.
ActiveCampaign is a beast when it comes to customer journeys and sales automation. It’s more than an email tool—it’s a full-fledged CRM + automation platform.
Pros:
Unmatched automation
Built-in CRM
Advanced lead scoring
Cons:
Steep learning curve
Pricier than other tools
Indian SaaS teams, take note: ActiveCampaign works great for nurturing B2B leads and tracking deals through its CRM pipeline.
6. GetResponse – Complete Marketing Suite
Ideal for: Marketers looking for webinars, funnels, and email in one place.
GetResponse stands out by offering email marketing, landing pages, funnels, webinars, and even e-commerce tools—all from a single dashboard.
Pros:
Comprehensive marketing toolkit
Webinar hosting
Funnel builder
Cons:
Overwhelming for beginners
Some tools feel dated
Great for: Indian coaches and consultants who sell services online—GetResponse can be your one-stop marketing solution.
📦 If you’re in the D2C or services space, take inspiration from how Blinkit uses integrated platforms to scale delivery and communication.
7. Zoho Campaigns – Made in India, Scalable Globally
Ideal for: Indian SMBs and enterprise-level businesses.
Zoho Campaigns is part of the larger Zoho suite, which includes CRM, sales, accounting, and customer service tools.
Pros:
Native integration with Zoho CRM
Highly customizable
Budget-friendly
Cons:
Learning curve if you’re new to Zoho
Interface can feel complex
Why it works in India: Affordable pricing and local customer support make this a solid choice for Indian businesses.
🇮🇳 It’s similar to Blinkit’s approach—leveraging Indian talent, tech, and customer-centric design to outperform global players. Read how Blinkit localizes its tech stack for rapid scaling.
Key Takeaways: Choosing the Right Mailchimp Alternative
Choosing the right email marketing tool depends on your goals, team size, and budget. Here’s a quick comparison:
| Tool | Best For | Starting Price |
|---|---|---|
| ConvertKit | Creators, Bloggers | Free plan available |
| Moosend | Small Businesses | Starts at $9/month |
| Brevo | Multi-channel marketing | Free plan available |
| MailerLite | Simplicity | Free plan available |
| ActiveCampaign | Advanced automation | Starts at $29/month |
| GetResponse | All-in-one marketing | Free plan available |
| Zoho Campaigns | Indian businesses | Free for up to 2,000 contacts |
Final Words
As someone who’s been helping businesses grow through content for over 10 years, I can tell you—email marketing isn’t dead. But choosing the right platform can make or break your campaigns.
Whether you’re a solopreneur in Mumbai, a startup founder in Bengaluru, or an international brand with clients across continents, these Mailchimp alternatives offer smarter, more cost-effective ways to connect with your audience.
Pro tip: Always start with the free trial before committing. Test automation, deliverability, and ease of use to find the perfect match for your business.
📈 Want to see how brands like Blinkit pair tech tools with razor-sharp customer targeting? Explore our Blinkit Strategy Guide to learn more.
Let me know if you’d like me to do the reverse linking—inserting internal links from the Blinkit blog back to this one—to create a fully connected cluster for SEO.
