If you’re trying to grow your website traffic in 2025, there’s one thing you can’t afford to overlook: keyword research. It’s the foundation of any successful SEO strategy—and one of the most efficient (and beginner-friendly) tools you can use is Ubersuggest.
In this blog, we’ll explore how to perform smart, strategic keyword research using Ubersuggest, and how it fits into a broader SEO plan. Plus, we’ll show you how to supercharge your keyword efforts by connecting them with powerful free backlink sources that can take your visibility to the next level.
What Is Ubersuggest?
Ubersuggest is an all-in-one SEO tool developed by Neil Patel that offers keyword ideas, content suggestions, traffic analysis, and competitive data—all in one clean interface.
Whether you’re a blogger, digital marketer, or eCommerce entrepreneur, Ubersuggest is your best friend for:
Discovering high-traffic keywords
Analyzing competition
Finding content ideas
Tracking rankings
How to Use Ubersuggest for Keyword Research in 2025
Let’s dive into a step-by-step guide to finding golden keyword opportunities using Ubersuggest.
Step 1: Start with a Seed Keyword
Go to Ubersuggest and enter a seed keyword related to your niche. For example, if you’re in the fitness industry, try keywords like:
“home workouts”
“HIIT for beginners”
“weight loss tips 2025”
Ubersuggest will generate a list of keyword variations, long-tail phrases, and related terms.
Step 2: Analyze Keyword Metrics
Pay close attention to:
Search Volume – Number of monthly searches
SEO Difficulty (SD) – How hard it is to rank organically
Paid Difficulty (PD) – Competition in paid ads
CPC (Cost per Click) – Average value for advertisers
Pro tip: Aim for keywords with moderate-to-high search volume and low SEO difficulty.
Step 3: Use the “Related Keywords” & “Questions” Tab
Dig deeper by checking the “Related” and “Questions” sections. This reveals what users are actually searching for and helps shape your content to directly answer searcher intent.
Example:
Instead of just targeting “home workouts,” go after long-tail gems like:
“best home workouts for busy moms”
“do home workouts actually work?”
Step 4: Analyze Top Pages & Competitors
Use the “Top SEO Pages” report to see what content is ranking. Ubersuggest shows:
Estimated visits
Backlinks
Keywords the page ranks for
Reverse-engineer what’s working, and build something even better.
Tips to Maximize Your Keyword Strategy
Focus on Search Intent
Google’s algorithms are smarter in 2025. Target keywords that match search intent—whether informational, navigational, transactional, or commercial.
Mix Short-Tail & Long-Tail Keywords
Short-tail = volume. Long-tail = intent. Combine both for a balanced content strategy.
Update Regularly
Keywords evolve. Track rankings and update your content every few months to stay relevant.
Pro Tip: Don’t Forget to Build Backlinks!
Once you’ve created content around these keywords, it’s time to give it the SEO boost it deserves.
A great way to do that? Build free, high-quality backlinks to your site.
Check out our definitive list of 100+ Free Backlink Sites to Boost Your Website SEO in 2025 and get started on strengthening your domain authority right away.
Final Thoughts
Ubersuggest makes keyword research approachable, powerful, and budget-friendly. Whether you’re just starting out or scaling up your SEO efforts in 2025, understanding how to use Ubersuggest can help you uncover opportunities, create smarter content, and outrank your competition.
Pair this with a solid backlink strategy, and you’re well on your way to SEO success.
Have you tried Ubersuggest for keyword research yet? Share your experience or ask questions in the comments—we’re here to help!
